MAXIS AND WRONG ADS

Weakness;Maxis as one of a leading telecommunication company in Malaysia is sending sms ads to all maxis users regardless of who he or she is, what position have, how old is he and many different segmentation that will have to be under consideration to send right ads sms. for instance, the professor does not like to see sms inviting him to have Cohen's or Rihanna's rington or willing to participate in a test selecting who is the singer of that particular sign.it is an interesting sms,perhaps , for teenagers not for all adults or every users.this mass marketing will damage the trust and convenience for maxis users. it bother and disturb him, consequently will damage the maxis brand image.
Recommendation; maxis should utilise a software to classify customers' segments, even if some users that have registered are not exactly those who are using mobile.
this software can categorize age groups, occupation, interests that may be could be gathered by research through mobile or on registration date.
Other Opportunities; as Malaysia is one of tourist destination, foreigners who are visiting country either students or tourists need to call their home country lots. IDD is available when it is promoted by many private companies that are using missed call back service. Maxis, recognized and trusted brand image, can establish and benefit business as a first mover in the telecommunication industry.maxis should counsider that loyalty in communication equipments is very high.